Challenge

Managing this growing network without a structured system made it difficult to maintain a clear overview of partners, contacts, and interactions. Ligo Antwerpen needed a central solution that would improve transparency and internal collaboration while making partner communication and follow-up easier. As a nonprofit organization, it was equally important to avoid unnecessary commercial functionality.

Solution

Together with Infront, part of Oxygen Group, Ligo Antwerp developed a tailored CRM solution using Microsoft Power Platform. The application brings partner information and interactions together in one central environment, making relevant and up-to-date information accessible across the team.

Rather than implementing an extensive CRM platform with functionality the organization did not need, the solution was specifically designed around Ligo Antwerp's requirements. This gives employees greater transparency into partner relationships, facilitates internal collaboration, and enables more efficient communication and follow-up with partners.

The result is a more structured approach to partner management and a stronger foundation for further digitalization. In a next phase, the organization plans to further optimize its marketing communications through personalized campaigns and better insights.

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